http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=whatwevelearnedsofar-100610152645-phpapp01&stripped_title=what-weve-learned-so-far

Selling today according to Ogilvy:

Much has changed, but one thing: you have to deliver a valuable product. If you don’t consequences are even harsher than in the past – “drawn and quartered online!”

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